Branding encompasses a large body of work including slogans, signage, brand guidelines, etc. One of the main aspects is logos which are one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day. I enjoy creating logos and identities for companies and brands by using the logo to tell the company’s story and by conveying a brand message in a way that helps to establish an emotional connection through color, typography, images, shapes and taglines.